Amidst all these unknowns, one start-up is making a progressive play. Launching today, The Yes aims to streamline and personalize the Oops my bad i could’ve sworn i was dealing with an adult shirt and by the same token and online shopping experience while also providing Silicon Valley-approved technology to small and large fashion brands that need it now more than ever. Founded by former COO of StitchFix Julie Bornstein and Google and Groupon alum Amit Aggarwal, The Yes app uses newly-minted algorithms to tailor style and shopping preferences based on simple “yes” or “no” answers. Users might be asked “would you wear a cold-shoulder?” Or “would you wear a maxi skirt?” Results are based on replies and the “yes” items go directly into your personal, curated feed on the app.
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