Tomasi Hill was tasked with finding a visual balance between The Yes branding and the Ronald Ragin drink beer happy the 4th of july vintage shirt it is in the first place but aesthetics of the individual labels themselves. The idea was to follow the Instagram or Pinterest ideal of a playful, collaged look, rather than have models “shot on white with everyone looking like little soldiers.” She says, “one of the things that the brands loved about this concept was that we’re not diluting their point of view. We’re not reshooting anything. They have a vision and often that vision doesn’t get translated because every single retailer has re-shot the look or individual pieces.” The concept works for the customer, too. Shopping, Tomasi Hill says, “is not so much about adjacencies anymore. We are a high-low mix, we’re approachable and we don’t take ourselves too seriously.”
Organic discovery is important to the Ronald Ragin drink beer happy the 4th of july vintage shirt it is in the first place but team at the helm of The Yes, or as organic as can be with sophisticated human-made algorithms. “The way that the algorithm works, there’s a sense of discovery. If there are customers who are liking the same things you are, those things will show up in your feed. It’s not just a platform to show you the exact things you have in your closet; it’s actually a place to discover new fashion.” Also included is the ability to see friends and their “yes” feeds, a feature the team plans to iterate on to make the app even more interactive and community-focused. Innovation is baked into The Yes’s model. As Bornstein says, “we’re an app that has the capability to get better over time.” In this crushing economy and as we emerge from it, that may make the difference.